TikTok Ads integration
Connect TikTok Ads to import daily campaign spend, clicks, and impressions. OnRamp compares that cost with TikTok-attributed visitors, activation, purchases, and revenue.
Connect TikTok Ads
- Open Integrations then Ad spend.
- Select Connect TikTok Ads and approve TikTok for Business access.
- Choose the advertiser account for this project.
- Use Sync now to confirm the account can return data.
If no advertiser is shown, check that the TikTok user who authorized the app has access to the advertiser account.
Attribution
Web: keep TikTok's UTMs, or the ttclid TikTok appends automatically, on the destination URL. OnRamp reads these the same way it does for any channel.
Android app installs: TikTok can append the same tracking parameters to the Play Store click URL. OnRamp reads the Play Install Referrer on first open and runs it through the same UTM/click-id parsing used for web traffic, so campaign-level attribution can work for Android installs — but only if your TikTok app-install campaigns are configured to pass that referrer string.
iOS app installs: Apple gives no generic install-referrer mechanism to third-party ad networks. TikTok participates in Apple's SKAdNetwork, but SKAdNetwork postbacks go to TikTok, not to OnRamp — an iOS install discovered through a TikTok ad shows as TikTok-attributed, with no campaign a specific user can be tied to in OnRamp. Closing that gap would require either an App Tracking Transparency prompt plus IDFA collection, or a dedicated mobile measurement partner relationship — OnRamp's SDKs do neither today.
Spend is synchronized at campaign level regardless of attribution depth, and is not a claim that every individual user can be mapped to a campaign.
What you will see
- Daily campaign spend, clicks, and impressions
- TikTok-attributed visitors and funnel results
- CAC and ROAS when spend and conversion data are available