Meta Ads integration
Connect Meta Ads to import daily Facebook and Instagram campaign spend, clicks, and impressions. OnRamp joins this cost data to Meta-attributed visitors and their downstream product activity.
Connect Meta Ads
- Open Integrations then Ad spend.
- Select Connect Meta Ads and approve the Meta permission request.
- Select the ad account that belongs to this project.
- Run Sync now if you want to verify the connection immediately.
OnRamp needs access to read advertising accounts and campaign insights. If you cannot see an account after authorizing, ask a Meta Business admin to grant your person access to that account.
Attribution
Web: use consistent campaign UTMs on Meta ads, or the fbclid Meta appends automatically, on the destination URL. OnRamp recognizes Meta-attributed visitors from Facebook, Instagram, or Meta source values, together with paid-medium or campaign context.
Android app installs: Meta can append the same tracking parameters to the Play Store click URL. OnRamp reads the Play Install Referrer on first open and runs it through the same UTM/click-id parsing used for web traffic, so campaign-level attribution can work for Android installs — but only if your Meta app-install campaigns are configured to pass that referrer string.
iOS app installs: Apple gives no generic install-referrer mechanism to third-party ad networks. Meta participates in Apple's SKAdNetwork, but SKAdNetwork postbacks go to Meta, not to OnRamp — an iOS install discovered through a Meta ad shows as Meta-attributed, with no campaign a specific user can be tied to in OnRamp. Closing that gap would require either an App Tracking Transparency prompt plus IDFA collection, or a dedicated mobile measurement partner relationship — OnRamp's SDKs do neither today.
Spend is reported by campaign and day regardless of attribution depth; user-level conversion attribution depends on the acquisition details that reach your product.
What you will see
- Campaign spend, clicks, impressions, and daily totals
- Meta-attributed visitors and funnel outcomes
- CAC and ROAS when spend and conversion data overlap