Google Ads integration

Connect a Google Ads account to bring daily campaign spend, clicks, and impressions into OnRamp. Use it to compare spend, visitors, activation, paid conversions, CAC, and ROAS.

Connect an account

1. Open Integrations then Ad spend in your project.
2. Select Connect Google Ads and approve access in Google.
3. Choose the Google Ads account that should feed this project.
4. Wait for the first sync, or select Sync now to verify it immediately.

The first sync imports the last 90 days of spend. Later refreshes run daily and re-read the latest three days because Google can revise cost figures.

Attribution requirements

For web traffic, preserve Google click IDs and UTMs through your landing page and app flow. For Android installs, use the Play Install Referrer support in the mobile SDK.

Google Ads App Campaigns have an important platform limitation: Google may not expose a click-level campaign mapping for each install. OnRamp still reports the spend and Google / cpc acquisition, but a specific campaign or keyword may be unavailable.

For campaign-level Android attribution where Google supports it, link the Google Ads account to the Google Play Console developer account.

What you will see

• Daily campaign spend, clicks, and impressions
• Spend, CAC, CPA, CPI, ROAS, net ROAS, LTV:CAC, and payback where the required data exists
• Acquisition and funnel performance for Google-attributed visitors

Disconnecting an account stops future refreshes. It does not erase already-synced reporting data.