Mobile Analytics Glossary
Definitions for the metrics and concepts that matter for mobile app onboarding, retention, and funnel analysis.
Onboarding Drop-off Rate
The percentage of users who enter an onboarding step but do not complete it.
User Activation Rate
The percentage of new users who reach the event that predicts long-term retention.
Retention Cohort
A group of users defined by a shared start date, tracked over time to measure return rates.
Funnel Completion Rate
The percentage of users who complete all steps in a defined funnel from entry to the final step.
Day-1 Retention
The percentage of users who return to your app on the day after their install date.
Onboarding Funnel
A sequential visualization of the steps users take from signup to completing onboarding, showing conversion at each step.
Cohort Analysis
A method of grouping users by a shared attribute or date and tracking their behavior over time.
User Journey Map
A visual representation of the path a user takes through a product, from first action to goal completion.
Session Replay
A recording of a user's interactions within an app session, used to understand behavior and diagnose problems.
Mobile Analytics
The practice of collecting, measuring, and analyzing data about how users interact with mobile applications.