Mobile Analytics
The practice of collecting, measuring, and analyzing data about how users interact with mobile applications.
Definition
Mobile analytics encompasses all forms of data collection and analysis specific to mobile apps - tracking user events (taps, navigation, actions), measuring engagement metrics (sessions, DAU, retention), and understanding user flows and conversion funnels. Mobile analytics differs from web analytics in several key ways: mobile sessions are shorter and more context-dependent, attribution is tracked differently (via mobile measurement partners rather than cookies), and the onboarding experience has more weight because mobile apps compete for limited home screen real estate and habit formation.
→ In practice
"We chose OnRamp for our mobile analytics because we specifically needed onboarding funnel data - not a general-purpose analytics platform that would take weeks to configure for our use case."
Common questions
What is the difference between mobile analytics and web analytics?
Web analytics typically uses cookies for tracking and focuses on page views and sessions. Mobile analytics uses device-native identifiers or local storage, focuses on in-app events and sessions, and must account for app lifecycle differences (backgrounding, push-triggered re-opens). Attribution also works differently in mobile - via mobile measurement partners (MMPs) like Adjust or AppsFlyer.
What events should I track in a mobile app?
At minimum: app open, screen views for key screens, each onboarding step completion, your activation event, purchase/subscription events, and error events. Track actions, not just page views - "created first project" is more valuable than "viewed project creation screen".
Track mobile analytics for your app
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OnRamp tracks mobile analytics and other key onboarding metrics automatically - step funnel, retention cohorts, and session timelines - without a data team.
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