Analytics overview

The Analytics page is your project’s summary. It shows the volume and quality of traffic, the trends behind it, and the acquisition or revenue context that explains the numbers.

Read the top metrics

Choose the metrics that matter for your product. Typical choices include visitors, sessions, conversion rate, revenue, MRR, ad spend, or custom property metrics. Compare the selected period with the immediately preceding period when you need direction, not a second dashboard to interpret.

Use the trend chart

Hover any point to inspect that day. The chart gives the detail behind a headline metric: a change can be a one-day spike, a gradual decline, or a shift in traffic mix.

Drill into the cause

Use the breakdowns below the chart to compare source, campaign, country, platform, browser, app version, page, and more. Apply filters and segments before deciding that a change is product-wide.

Revenue and currency

Revenue metrics appear after a compatible revenue integration is connected. OnRamp converts money from connected providers into the project display currency using historical ECB exchange rates, so totals are comparable across providers and dates.

For a specific journey, move from the overview into Funnels, Sessions, or Acquisition.