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Apple Search Ads integration

See which Apple Search Ads keywords create customers

Resolve device-side Apple Search Ads attribution, sync campaign and keyword spend, and follow every attributed install through onboarding, activation, retention and revenue.

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  • ✓ Campaign attribution
  • ✓ Keyword attribution
  • ✓ Spend and CAC
  • ✓ No ATT prompt
Step 1

Capture

The iOS SDK requests an AdServices attribution token when enabled.

Step 2

Resolve

OnRamp resolves the token to the attributed campaign and keyword identifiers.

Step 3

Sync

Connect your Search Ads API credentials to sync campaign and keyword names and spend.

Step 4

Analyse

Compare each keyword by onboarding completion, activation, retention and purchase.

Step 5

Improve

Move budget toward search terms that create valuable users—not only cheap installs.

Apple Search Ads analytics beyond taps and installs

The Apple console shows acquisition efficiency. OnRamp adds what happened inside the product, making it possible to measure keyword-to-conversion performance and identify search terms worth reinforcing in both ads and ASO.

Keyword-level funnel performance

Filter onboarding and conversion funnels by the resolved Apple Search Ads keyword, then compare completion and drop-off.

Keyword CAC

Combine synced daily spend with attributed installs, activations or purchasers to evaluate acquisition cost at the outcome that matters.

Visitor-level attribution

Inspect the campaign and keyword on an individual user journey alongside sessions, milestones and payment events.

Privacy-preserving setup

Apple AdServices attribution works without an IDFA and does not require showing the App Tracking Transparency prompt.

Frequently asked questions

How does Apple Search Ads attribution work in OnRamp?

When enabled, the iOS SDK obtains an Apple AdServices attribution token. OnRamp resolves it server-side and joins the resulting campaign and keyword identifiers to the same user journey as onboarding and revenue events.

Can I calculate CAC by Apple Search Ads keyword?

Yes. After connecting Search Ads API credentials, OnRamp syncs spend and keyword metadata so you can compare spend against installs and downstream conversions.

Does this require App Tracking Transparency?

No. Apple Search Ads attribution through AdServices does not require IDFA access or an ATT prompt.

Can Apple keyword data help ASO?

It can provide useful evidence. Keywords that produce strong onboarding and paid conversion are better candidates for product-page relevance than terms that only produce inexpensive but low-quality installs.

Continue exploring

Keyword analytics guide →

Use post-install conversion to improve Search Ads and ASO decisions.

Mobile attribution →

Compare Apple and Google acquisition in one journey.

Conversion tracking →

Connect installs to activation, purchases and revenue.

Measure the outcome, not the install

See which ads create activated and paying users.

Connect acquisition, onboarding and revenue in one journey, then give your team or coding agent evidence it can act on.

Create your first funnel